Experience cutting-edge advertising management services.
Amazon PPC is essential for achieving success in driving traffic to your product listings. At etaDit, we have helped numerous clients to set up effective advertising campaigns and manage them to ensure the best possible results. Our team creates segmented advertising campaigns on Amazon to reach all potential customers.
Our team of PPC experts conducts thorough research and analysis to identify the most effective keywords, target audience, and ad placements for your campaigns. We then create optimized campaigns with attention-grabbing ad copy, eye-catching images, and effective bid strategies to maximize your advertising budget.
Let us help you drive more traffic to your Amazon listings and increase your sales with our expert Amazon PPC advertising management services. Contact us today to get started.
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* Auto Campaign
- Amazon’s medium spend keywords are an effective tool for keyword discovery when manual campaigns miss potential opportunities.
- Brand terms are negated to ensure that ads are not shown for branded searches.
- The auto-campaigns are now targeting four specific areas, including substitutes and complements.
- Substitutes target shoppers who view detail pages of products similar to yours.
- Complements target those who view detail pages of products that complement yours.
- Loose match targets shoppers who use search terms loosely related to your products.
- Close match targets shoppers who use search terms closely related to your products.
This optimized ad setup service ensures that your ad is shown to potential customers with the highest potential for conversions.
* Competitor Brand Campaign
- Targeting competitor brand terms
- This campaign targets competitor brand names exclusively.
- Configured to target competitor’s brand keywords for the purpose of increasing market share.
- This campaign often has a very small budget, but yields high results with low impression counts and incremental sales.
* Brand Campaign
- This campaign solely targets brand terms and serves as a defensive advertising approach, protecting our brand from competitor ads while maintaining low spend.
- It’s not aimed at driving incremental sales, but rather safeguarding our brand reputation on Amazon.
* Competitor ASIN targeting
- We select specific ASINs to display our product on their detail pages.
- While search terms tend to perform poorly on detail pages, targeting specific ASINs can be a beneficial strategy for us.
* Manual Campaign
- Ad groups that are highly segmented tend to provide the greatest benefits in terms of spend and sales.
- All the keywords are selected manually.
- We utilize a bid modifier to increase bids for top of search page placement.
- Research has demonstrated that utilizing fewer than 50 manually-selected keywords in advertising campaigns is more effective than incorporating hundreds of keywords.
* Defensive ASIN Targeting Campaign
- Target ASIN from your own catalog
- Places your ads on the detail page of your own products
- Keeps competitors off of your page while advertising more of your catalog to increase conversion and get some splash sales
* Sponsored Display
- Retargeting
- Past Purchasers
- Category and ASIN targeting Display
* Video Ads
- Popular and Highly Sought-after
- Requires professional shot videos. Recommended time: 30 seconds.
- Requires Brand Registry
Keyword Strategies
We add keywords in three different formats to test their strength, and adjust bids accordingly based on their performance.
( Broad Match, Phrase Match and Exact Match )
Broad Match
Generically targets the keyword, can have other words in search results mixed in, generates the most impressions
Phrase Match
Must contain the phrase, can have other words in search result
Exact Match
Is exact match, and only targets when precise letter for letter keyword is used. Least amount of impressions, but most controlled and targeted format
